Wednesday, December 30, 2009

The World Is Flat: A Brief History of the Twenty-First Century by Thomas L. Friedman

★★★★

Basically, the book is about globalization. Thomas Friedman keeps the tone light and conversational, including a lot of fascinating anecdotes. Friedman discusses the causes and effects of globalization, not just for companies, but more importantly, for individuals. He approaches the topic from a non-political view, and presents it as something that every person needs to consider if they are to keep up with the increasingly fast pace of changing technology and economics.

The book does include a lot of technical jargon, and I'm finding that it's all particularly interesting to me because my previous jobs have made me familiar with a lot of the technologies and companies he writes about. Still, I think it would be a comfortable read even for those who aren't the most computer savvy, because of the way Friedman writes. He'll explain a particular point, then he'll give a very understandable analogy. Then he'll follow it up with, "To put it another way..." and explain it in different words. Then at the end of the chapter, he'll summarize and recap

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